The Wealth of Words

A bi-weekly blog written by CWC Founder Lynzie Smith, host of The Wealth We Hold Podcast and From the Ground Up Vlog 

The Wealth of Words

A bi-weekly blog written by CWC Founder Lynzie Smith, host of The Wealth We Hold Podcast and From the Ground Up Vlog 

How to Speak With Authority as a Woman Founder with Alison Deyette

Your Voice Directly Impacts Community Growth

April 14, 20263 min read

There is something I see constantly with brilliant women, myself included. Our strategy is strong, our experience is deep, and our credentials are impressive. But we soften our delivery for the comfort of others.

In this week’s episode of The Wealth We Hold, I sat down with Alison Deyette to talk about voice, visibility, and why communication is not just a leadership skill, but a growth strategy.

One of the most powerful lines from our conversation was this:

“We don’t speak the way we write.”

And that sentence alone explains why so many women feel confident in their ideas but hesitant in high-stakes rooms.

Authority Is Communicated Before It Is Evaluated

Before someone reviews your numbers, they hear your tone.

Before someone signs your contract, they experience your confidence.

Before someone joins your community, they assess your leadership energy.

Alison shared a story about a founder who was struggling to secure funding. Her proposal did not change. Her credentials did not change. Her business model did not change.

What changed was her delivery:

She raised the volume of her voice.
She
slowed down her pacing.
She
stopped over-explaining.

The response shifted. Same woman with the same qualifications but a completely different authority. When you are building a community, that matters deeply.

Your Voice Sets the Tone of Your Community

Community is not built only through content strategy and great offers. It is built through embodied leadership. If your tone feels uncertain, your community feels uncertain. If your presence feels grounded, your community feels safe. Your voice becomes the blueprint for who you attract.

When you lead clearly, your audience can follow. This is why communication is not separate from community growth, but foundational to it.

Why So Many Women Shrink Their Voice

There are layers here: conditioning, past experiences, and fear of being perceived as too much are most common from the women I’ve worked with. Want to know a quick ‘trick’ to build your confidence past the tendency to shrink?

“Raise the volume of your voice.”

So many women drop their volume at the end of sentences, soften statements into questions, and over-explain to avoid discomfort. But clarity builds confidence and confidence builds trust. Trust builds retention and retention builds revenue.

This is not about being loud but about being clear and speaking with your whole chest.

Visibility Is Leadership

You cannot build community from the shadows. If you are constantly softening your perspective to stay comfortable, you are limiting your impact. Visibility is not ego, it is responsibility as a thought leader. You can not build powerful communities by hiding your authority.

Wealth, in all definitions, requires expansion by stepping outside of the boxes people try to place you in. It is asking for more and taking up space. If you are building a brand, your voice is not optional.

Practical Ways to Strengthen Your Vocal Authority

If this resonates, here are tangible starting points:

  1. Practice speaking out loud. Use a voice note app to record yourself in flow.

  2. Pay attention to your volume and pacing. Authority often lives in cadence. Know when to pause.

  3. Remove unnecessary qualifiers. Replace “I just think” with “I believe.”

  4. Ask directly for what you want. Opportunity rarely responds to subtlety. Be direct unapologetically.

Communication is alignment towards your big vision. When your internal confidence matches your external delivery, authority feels natural.

Why This Matters for Community Builders

I see this constantly. Founders come up with a million great ideas, obsess over funnels, and tweak and restructure offers repeatedly. But they neglect authentic presence from a space of leadership. It’s uncomfortable to take up space this way, but necessary for impact.

To start, check out this week’s conversation with Alison on The Wealth We Hold. We go much deeper into visibility, asking for opportunity, and embodying leadership.

If you are building a community and want help with communicating the authority you already carry, book a 90 minute strategy call. We will map your structure, refine your positioning, and ensure your leadership matches your ambition. Your voice is the growth strategy towards your biggest goals, let’s get you there!

Community SupportBuilding communityhow to speak with authorityalison deyettefind your voicehow to find your voicehow Voice Directly Impacts Community Growth
Lynzie Smith has spent 15 years building businesses, communities, and connections in the beauty and creative industries. She’s the founder of Common Wealth Collective and Common Wealth Consulting, where she helps women and female-led brands grow thriving communities, sharing her wisdom through her blog The Wealth of Words and her podcast The Wealth We Hold.

Lynzie Smtih

Lynzie Smith has spent 15 years building businesses, communities, and connections in the beauty and creative industries. She’s the founder of Common Wealth Collective and Common Wealth Consulting, where she helps women and female-led brands grow thriving communities, sharing her wisdom through her blog The Wealth of Words and her podcast The Wealth We Hold.

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