Two Types of Community You Need

Two Types of Community You Need

Okay, real talk. You're in the mastermind. You're in like three different Slack groups. You show up to the events, you comment on the right posts, you've got people you can DM when a launch goes sideways.

And you're still stuck. Not just business-stuck, but life-stuck. Like something's off, even though on paper you're "doing community" exactly right. You check every box. You show up when you're supposed to. And somehow, by Sunday night, you still feel like you're doing this whole thing alone.

We just recorded an episode with Charlotte Tweed (founder of Liberty Travel Coach, relocation strategist, and someone who has genuinely rebuilt her entire life and business from scratch in another country), and something she said cracked this open for us. So we're handing it to you.

Here's the thing: you probably built one community when you actually needed two.

Why One Community Was Never Enough

We tend to picture "community" as one circle. One group chat that's supposed to hold everything, business advice, a shoulder to cry on, Friday night plans, and someone to hype you up when a client ghosts you. One group, doing every job.

But your business community and your personal community are not the same thing, and they were never supposed to do the same job. One is where you go to solve problems and move your numbers. The other is where you go to just exist as a person who isn't always "on." Mash them together and you'll always feel like something's a little off, even if you can't quite name what.

Think about it this way: would you ask your accountability group what's going on with your dating life? Would you bring your quarterly revenue numbers to your girls' trip group chat? Probably not. And that's not a flaw in either group. It's just proof they were never built to do the same thing.

What Happens When Your Business Community Goes Quiet

Here's the part that actually surprised us: when your business community is thin, it doesn't just feel lonely. It shows up in your revenue.

Growing an audience or a list without a big ad budget is genuinely hard, and it's so easy to hit a wall with zero idea what to try next, simply because there's no one to think out loud with. Charlotte hit exactly that wall while building her business remotely. Here's how she put it, and honestly this might be the most relatable line in the whole conversation:

"That's where your business community comes in, so that you can tap into their ideas, going, 'What can I do? Okay, I'm working remotely.' Especially when you're starting out, you may not have a lot of capital to put in ads... so you have to figure out ways and brainstorm with other people on what is going to work."

She leaned into exactly that, collaborating with people in her business circle on an idea, and grew her email list by 1,300%. Not because she found some secret new strategy. Because she stopped trying to white-knuckle it solo.

That number is the whole point, honestly. It wasn't a funnel fix or a new platform. It was a room full of people who understood the exact problem she was stuck on, and one of them had the missing piece.

The Personal Side Isn't Optional Either

Now here's where a lot of us go the other direction. We get so heads-down on the business side, the masterminds, the strategy calls, the "right" people to network with, that our personal community just quietly disappears. It starts to feel optional. Like a "later" thing.

Except it never calms down enough for "later." And a business built entirely on professional connection with nothing personal underneath it will burn you out faster than any launch ever could. You need people who ask how you're actually doing, and mean it. People with zero opinions on your content strategy. That's not a distraction from growth. It's what makes growth sustainable.

If you've ever hit a big win and had no one to tell besides your business group, no one who'd care just because it's you, not because it's good for your brand, that's usually the tell. That's the gap.

Two Systems, Not One Network

So how do you actually build both, on purpose?

Start by naming them separately instead of throwing them in one blurry group. Ask yourself: where do I specifically go for business support, ideas, accountability, brainstorming? And separately: where do I go to just be a person, no agenda attached? If you can't answer both clearly, that's your gap.

Neither one needs to be huge. A handful of people who consistently show up in each lane will do more for you than a hundred loose connections crammed into one. You don't need more community. You need the right two and you're allowed to build them slowly, one honest conversation at a time.

The Founders Who Keep Growing Build Both

The people we watch grow steadily, not burning out, not stuck, not quietly resentful of a business they used to love aren't the ones with the biggest network. They're the ones who stopped expecting one group of people to hold everything for them.

They built somewhere to grow, and somewhere to just be. And they stopped feeling guilty about needing both.

If you've had that low hum of stuck-ness lately, it might not be a strategy problem. It might just be time to notice which of these two communities you've been quietly skipping and go build it back in.

P.S. Want the full conversation this piece came from? including the story behind that 1,300% list growth? Catch Charlotte's episode on The Wealth We Hold.

If you Looking for that personal-side community we just talked about? Our free monthly circle, Finding Common Ground, is exactly that. Come join us.

Ready to figure out what that actually looks like for you? Book a 90-Minute Strategy Call and let's map it out together.