Month 1
Crafting Messaging that Attracts Your Dream Clients
We’ll get started by identifying your Dream Clients and crafting compelling messaging through intentional copywriting! You’ll use this to create your email marketing, freebies, landing pages, and social media content to launch your offer with confidence! This is all about understanding who your dream clients are—the ideal people you’re excited to work with—and learning how to attract them through clear and direct copy, helping you identify your dream clients, where to find them, and how to build lasting relationships that benefit your business.
We’re bringing in Jill Pavlov Vazquez, our guest expert in copywriting. Jill has an incredible talent for stringing words together in a way that grabs attention and resonates with people. As the creative force behind Copy POP, they are a team of trained comedians and copywriters craft messaging that doesn't just get seen, it gets heard. By using psychological triggers and principles, they create content that people connect with and can't ignore. They talk to people like people, making sure your message adds a POP! of personality and resonates deeply with your target audience.
Month 2
Broaden Your Reach Online through Collaboration and Conversion
With your messaging locked in, we’ll turn our attention in Month 2 to how you present this to the world. This month is all about building a strong digital presence. I’ll walk you through how to connect with “power partners”—like-minded professionals who can help you amplify your message and reach a wider audience. We’ll explore cross-promotion opportunities, leveraging your network, and really getting your message out there.
Joining us as our guest expert is Laura Nelson, a website designer who specializes in helping creative professionals showcase their brand experience and magnetize dream guests –while making sure you get found on Google! Laura’s unique background as a hairstylist and web designer gives her an edge in understanding what it takes to create a landing page that’s not only beautiful but also drives sales. She’ll guide you through using your copy to create "websites that convert," covering everything from refining your call-to-actions to setting up forms and email funnels, ensuring your site captures the right information to engage your audience effectively.
Month 3
Maximize Your Launch with Aligned Brands and Hype Worthy Marketing
In our final month, we’ll focus on taking everything you’ve built and prepare to launch your offer into the world through an impactful marketing strategy. I’ll be teaching you how to connect with aligned brands that share your values and can help you extend your reach through collaborations, partnerships, and sponsorships. You’ll learn how to identify potential aligned brands, pitch your collaboration ideas, and leverage these relationships for growth.
Our marketing expert is Calliope Tornatore, a serial entrepreneur and the CEO of MUSE. With a background in film production and a lifetime surrounded by rockstar creatives, she specializes in making hot brands even hotter through content and a strategic online presence. She’ll share her expertise on everything from creating visually stunning graphics to developing strategic social media templates that resonate with your audience. By the end of this month, you’ll have a fully executed offer, along with a powerful marketing strategy ready to attract attention and drive results.
